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Friday, 30 January 2015

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Email Marketing : Best Practices Submitted by : Megan Barnett
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As per research on an average an office employee receives around 80 emails per day. The mail count is claimed to be around 4.9 billion by 2017. The stats clearly explain the importance of email marketing plus not to forget, it is very inexpensive too. Introduction Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Benefits of email marketing It is highly inexpensive method to spread word about your brand. It improves business reach as you can reach anyone anywhere with an email account. By adding several social sharing buttons in email, business visibility can be improved. With tools like HubSpot, MailChimp email marketing is very simple. Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Best Practices for email marketing Make it unique and creative : To be sure that recipient is reading your mail, you need to make the mail unique and creative. If you are also doing the same what others are doing, why would the user read your mail? Test out new tactics like images, videos, links to make your email stand out. Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Best Practices for email marketing 2. Stick to the rules : Though you need to be creative while sending emails, sticking to the basic rules in highly recommended. In the case of violence of some specific rule, your email might be labelled as SPAM. To find out prime rules of email marketing, read the CAN-SPAM legislation. Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Best Practices for email marketing 3. Add social sharing buttons : By adding social sharing buttons, you can enhance your social reach. As per GetResponse, an email with social sharing button has 158% CTR. With social sharing buttons, reader can immediately share what he likes with his social networks. Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Best Practices for email marketing 4. Write catchy subject lines : The subject lines of your email must be attractive enough to grab recipient's attention. As per Convince and Convert, 33% users open the mail on the base of the subject of email. Also make sure to keep the subject short and descriptive. Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Best Practices for email marketing 5. Make your emails mobile friendly : Mobiles have left desktops far behind in the race of prime device used for operating internet. As per ReturnPath, 63% Americans and 41% Europeans delete the mails which are not mobile optimized. So always make sure to make your emails mobile optimized. Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Conclusion Email Marketing is not dead and still holds great importance for every type of business. If used effectively, it can be highly beneficial for your business. Know more on this here. Reference : h​t​t​p​:​/​/​d​i​g​i​t​a​l​-​c​a​g​e​.​b​l​o​g​s​p​o​t​.​i​n​/​2​0​1​5​/​0​1​/​e​m​a​i​l​-​m​a​r​k​e​t​i​n​g​-​b​e​s​t​-​p​r​a​c​t​i​c​e​s​.​h​t​m​l h​t​t​p​:​/​/​e​n​.​w​i​k​i​p​e​d​i​a​.​o​r​g​/​w​i​k​i​/​E​m​a​i​l​_​m​a​r​k​e​t​i​n​g
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Thank-you